The dreaded B word

How often do you find yourself using the dreaded B word?

BUT …

Sometimes we use it to overule or contradict others – “Your idea is a good one BUT what I think is …”

Interestingly, the word BUT is hard-coded in our neurology to have the effect of cancelling out the first half of the sentence (everything that came before the B word).  So when you use it to contradict others, it cancels out the bit of the sentence where you tried to placate the other person – you might as well not have bothered saying “Your idea is a good one”, because as soon as you said BUT, you cancelled that bit out.  So you’ve left an argumentative impression, rather than a conciliatory impression.

In these circumstances, try using the word AND instead.  “Your idea is a good one AND what I think is …”  This simple little word will have the effect of showing that you respect the other person’s point of view, and are demonstrating the intention of building on it, rather than overruling it.

Sometimes we use BUT to set boundaries on our own abilities or potential – “I’d like to do that BUT the problem is …”

Just notice the difference between the following two statements:

  • I really want to set up my own business, but I don’t know where to start.
  • I don’t know where to start, but I really want to set up my own business.

The second one leaves you with the positive intention, because the self-doubt has been cancelled out by the BUT.

If you find yourself expressing any self-limitations, or self-doubt, or holding yourself back with the B word, try turning the sentence round so that the problem is stated before the BUT, and the sentence ends with your positive intention, belief or action.

You might be unsure whether this suggestion will make a difference, BUT if you try it, you might just notice some positive benefit.

2 responses to “The dreaded B word

  1. I am preparing for an ‘all staff’ event planning organisational structural & cultural change. Your ‘placing the problem before the b-word & following with a positive action/intent’ will be a useful approach for me to adopt. Thanks!

    • Hi Calum, thanks for your feedback. Really pleased you have found this post useful in considering your approach with your staff. Hope the event is a great success!

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